Digital skills are essential for every journalist in the country, especially in this digital generation that we are Innovative media includes all strategies by which the various innovative media agencies display the advertisements in search of a way that the potential customers can’t ignore them.

The key digital skills for a digital world are;

Digital Marketing; This can also be called Online marketing, It’s a promotion of brands to connect with potential customers using the Internet and other forms of digital communications. To go perpendicular with the digital world development journalist, they should have this skill of online marketing.

 Programming, web and app development; At the innovative media, the journalists need to have the skill of programming, web and app development. Different employers demand someone with these skills to attain the competition in the digital era.

These skills are listed regularly in the top 10 most in-demand by employers on Linkedin.

Data science and analysis; Data science encompasses preparing data for analysis including cleansing, aggregating and manipulating the data analysis. This includes different skills of statistics, business acumen and more. Data Analysis is a process of inspecting cleansing, transforming and modelling data to discover useful information informing conclusions and support decision making. This includes whenever we take any decision in our day to day life.

Social media; Social media is the collective term for websites and applications that focus on communication, community-based input, interaction content sharing and collaboration. This has been made easy by the use of mobile applications. Some popular examples of general social media include Twitter, Facebook, Instagram and Linked. Here are some of the impacts that you can acquire by using social media in the digital generation Social media.

Digital business analysis;  This analyst leverage his or her knowledge of users digital abilities and experiences to build products that work for those users. Example A teach team wants to build the next Uber competitor application.

For the development of Tanzania media and improvement of innovation in different media’s, Journalists need to be filled with more innovative digital skills for specification and uniqueness of the media. This can be done through impacting with different new digital skills that will make journalists grow to their careers.




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